Otherwise gives troupe a leg up Ad campaign for Hubbard dancers conveys new variety of repertoire

On the eve of its 20th anniversary, Hubbard Street Dance Chicagois trying to establish a new image in its hometown.

The initial facets of that effort are evident in the flashy brightgreen and orange hues on billboards and in newspaper ads, ticketbrochures and other support materials for the company's springengagement at the Cadillac Palace Theatre, an annual event that hasbecome the company's primary--and often only--chance to connect withlocal audiences each year.

Aside from the loud color palette, the print ads and billboardartwork also feature a range of photographic images of companydancers. The different photographic styles and varying content werepurposely …